November 2019

September 2019

August 2019

July 2019

June 2019

February 2019

March 2018

November 2017

October 2017

March 2017

22 Mar

DESPERADOS TURNED A TRAIN INTO A MUSICAL INSTRUMENT, HOSTING A ONE-OFF GIG WITH DJ POWERHOUSE, MOUNT KIMBIE

The train became a hub of innovation. It was rigged to become one of Mount Kimbie’s instruments, shaping the track they recorded live. External RFID sensors were placed at specific points on the train track, so when the train passed them, a sensor onboard converted the signals into musical notes, which the band integrated live into the music. The crowd had an active role, by interacting with some of the train’s features like the lights onboard and cameras. The speed of the train also dictated...

February 2017

23 Feb

Heineken Experience Celebrates their Famously Warm Welcome With ATL Outdoor Campaign

The staff are at the forefront of making the Heineken Experience such a fun and informative brand experience The employees are the perfect ambassadors for the Heineken Experience; they love, live and breathe the brand, going out of their way to ensure a memorable visit for all guests, and therefore represent the perfect encapsulation of the brand’s energy and emotion to portray in the advertising campaign. 2016 saw the attraction break the 1 million visitor barrier in a calendar year, and 201...

September 2016

ABOUT WE ARE PI

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.