Dance Club, a beautifully simple rewards app that dances with you.
With the Dance Club app, Desperados beer is on a mission to give everyone the incredible benefits of dancing more everyday.
The power of dance
New research reveals that 82% said that dance gives them a release to unwind from stress, but only a quarter (22%) dance every single day. The survey, conducted across the UK and Europe also revealed that dancing has the power to make people feel happier (79%) and transform a bad day into a good day (69%).
‘Desperados Dance Club’ is an app where dancing steps are turned into rewards, experiences and cash for charity.
The functionality allows partygoers to open the app and dance anywhere, any time to unlock rewards including VIP access, festival tickets and more. They can also choose to raise cash for charities that champion inclusivity - Stonewall & Women in Music. For every 100 steps, Desperados will donate €1 to these charities in a bid to make dancefloors safer and more accessible.
The Dance Club app identity is built on typography that dances with you. Each dance step you take, the step counter both counts and animates, mimicking a dancing motion. This animation applies to all key moments in the app, like winning a reward, to gamify movement and create excitement. Vibrant, changing colors against a black backdrop hint at night club lights on the dance-floor.
Rick Chant, co-founder of WE ARE PI said, “Desperados Dance Club gamifies the dance floor. It’s an experience that hacks the tech already in everyone’s pocket and rewards participation with the things Desperados fans love. Whether you’re dancing for free beer, free tickets or to raise cash for causes close to your heart Desperados Dance Club unifies the party scene, brings people together and helps everyone unlock the unusual.”
Rutger van der Stegen, Global Head of Desperados said: "We're so excited to be announcing the launch of Dance Club, helping to bring communities together through the power of movement and music! And what better way to get your groove on than knowing you could be earning rewards not only for yourself, but for others as well, whilst raising funds for charity at the same time. Once again, we're incredibly proud to be partnering with leading inclusive charities Stonewall and Women in Music, as we aim to make dance floors around the world a safe and accessible space for all.''
Download Desperados Dance Club via App Store and Google Play.
Research methodology: Research conducted with 2517 18+ across the USA, UK, Spain, Germany, and Belgium between 17.07.2023 - 24.07.2023.
Client: Heineken International
Agency: We Are Pi
Design: We Are Pi
App build: Robot Kittens
Events: Jack Morton
Download PDFDownload PDF
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.