We Are Pi Launch ‘Just Say It’, A Book of Copywriting Advice

We Are Pi launches Just Say It, a book of copywriting advice from some of the best in the game, collected by Creative Director, Taylor Black.

Copywriting is hard. Finding all the best copywriting advice in one place: even harder. This inspired We Are Pi Creative Director, Taylor Black, to create the resource she felt was missing – a collection of the best writing advice from the best in the game. 

To make the book, Taylor reached out to some of the greatest writers in the industry – Creative Directors, CCOs, Comedians & Partners at the world’s top advertising agencies – asking them to share their prime pieces of writing wisdom. 

We Are Pi creative Director, Taylor Black says, “It’s the book I’ve always wanted as a copywriter – all the tips, tricks and learnings from the best out there. I just wish I made it sooner. Because the process of creating it was amazing. How generous everyone was with their knowledge: inspiring. And the end result: helpful beyond belief.”

Just Say It is the latest Pi Publication, following We Are Pi’s cultural research publication, New Society Rules. You can download a digital version of the Just Say It book at wearepi.com 

CREDITS

Agency: We Are Pi

Creative Director:Taylor Black

Designers: Gemma Stoner & Nick Fatouris

Contributors: Joe Staples, Josh Fell, Nedal Ahmed, Rick Chant, Adam Koppel, Jed Cohen, Sarah Hardcastle, Josh Braithwaite, Chris Colliton, Constanze Bilogan, Emiliano Trierveiler, Will Tran, Barton Corley, Gregg Clampffer, Tim Wolfe