We Are Pi Launch ‘Just Say It’, A Book of Copywriting Advice

We Are Pi launches Just Say It, a book of copywriting advice from some of the best in the game, collected by Creative Director, Taylor Black.

Copywriting is hard. Finding all the best copywriting advice in one place: even harder. This inspired We Are Pi Creative Director, Taylor Black, to create the resource she felt was missing – a collection of the best writing advice from the best in the game. 

To make the book, Taylor reached out to some of the greatest writers in the industry – Creative Directors, CCOs, Comedians & Partners at the world’s top advertising agencies – asking them to share their prime pieces of writing wisdom. 

We Are Pi creative Director, Taylor Black says, “It’s the book I’ve always wanted as a copywriter – all the tips, tricks and learnings from the best out there. I just wish I made it sooner. Because the process of creating it was amazing. How generous everyone was with their knowledge: inspiring. And the end result: helpful beyond belief.”

Just Say It is the latest Pi Publication, following We Are Pi’s cultural research publication, New Society Rules. You can download a digital version of the Just Say It book at wearepi.com 


Agency: We Are Pi

Creative Director:Taylor Black

Designers: Gemma Stoner & Nick Fatouris

Contributors: Joe Staples, Josh Fell, Nedal Ahmed, Rick Chant, Adam Koppel, Jed Cohen, Sarah Hardcastle, Josh Braithwaite, Chris Colliton, Constanze Bilogan, Emiliano Trierveiler, Will Tran, Barton Corley, Gregg Clampffer, Tim Wolfe

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About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.