We Are Pi Wins Uber Eats Dutch & Belgian Brand Account

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Uber Eats, one of the World's leading online food delivery marketplaces, has appointed Creative Innovation Consultancy WE ARE Pi to lead the Dutch & Belgian brand account.

Following a competitive pitch We Are Pi will partner with Uber Eats on brand strategy and brand communications to introduce the brand and its strong restaurant selection in the Uber Eats app to new consumers and expand Uber Eats’ category position in these important growth markets.

Thomas van Ardenne, Head of Marketing, Northern, Central & Eastern Europe, at Uber says, “Uber Eats is rapidly growing and we are excited to partner with We Are Pi to take the next step in building our brand and growing our business in The Netherlands and Belgium.”

Alex Bennett-Grant, CEO at We Are Pi adds, “We’re excited to partner with Uber Eats to help them deliver against their ambitious plans to grow the brand on a path to expanding the business in the fast changing delivery category.”

About Uber Eats

Uber Eats is an on-demand app and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 700,000 restaurants and merchants in more than 6,000 cities across six continents. From specialty local favourites to national brand names, groceries to household essentials and more, Uber Eats has what you want when you want it—with an average global delivery time of 30 minutes.

About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Nike, Heineken, Uber, Diageo and Virgin. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of OUTO, Black Strat and Plus Plus One.

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