We Are Pi Expands With Eleven Global Hires

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We Are Pi has further expanded its team with eleven hires and has announced more to more come in the next few months. The move comes on the back of the Creative Innovation Consultancy’s biggest ever year of international business wins with PepsiCo, Heineken, Nike, Amazon and Uber.

We Are Pi Founder and Chief Executive Officer Alex Bennett Grant says, “We're seeing awesome evidence that diverse teams are the keys to unlock innovative creative solutions. We're excited to welcome our latest crew of international pirates from all over the world so we can keep pushing cultural boundaries.”

Maya Halilovic, Creative

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Maya Halilovic has joined We Are Pi from 303 MullenLowe Perth. She began her career at Wunderman Thompson London where she made 2018’s viral sensation The-Not-So-Beautiful-Game, highlighting the increase in domestic violence around football matches. Since then she’s gone on to have a meat pie blessed by the Vatican and is still banned from AirBnb after listing the Manus Island Detention Centre as a 5-star holiday stay. In 2020 she launched wowstudiowow, a multidisciplinary design space, and published LGBT+ trail guides in an effort to encourage people to democratize outdoor spaces. 

Kyle Fiore, Strategy director

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Kyle Fiore is a Canadian strategy director with a Brazilian heart. He joins We Are Pi from Ogilvy São Paulo and Toronto where he led strategy on Dove Men+Care global and Mondelez Canada. Prior to Ogilvy, he spent time at R/GA São Paulo where he helped lead global and regional assignments on Google, Google Cloud, Waze Carpool, YouTube, YouTube Music, Bradesco, next bank and Havaianas.

Karen Whitehouse, Senior Producer

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Karen Whitehouse has joined We Are Pi as Senior Producer after working with Wieden + Kennedy Amsterdam, Anomaly, Aesop, Media Monks and Grey London. She has produced work for brands such as Nespresso, Nike, Facebook, Netflix, Corona beer and Milka chocolate. The Nike Russia “What are girls made of?” spot she produced won a Cannes Gold lion and D&AD pencil. Karen is also a podcast producer having co-hosted and produced the true crime comedy series “Who shat on the floor at my wedding?” which won a British Podcast Award for “Moment of the year” in 2021. The podcast is currently being developed into an international TV series of which she will be an Executive Producer.

Jose Hernandez, Senior Creative

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Jose is a Venezuelan Creative, Art director and Photographer with a graphic design background. As a creative he's worked for various brands across the globe in agencies such as 180 Amsterdam, Saatchi & Saatchi London and LOLA Mullen Lowe Madrid. In his photography I have been exploring portraiture, everyday life, gender for 5 years. He's always looking to get better in the way of telling his ideas, one day with his camera, the next designing a poster. For Jose, the better he gets with his skills, the easier he can tell stories. He's a crazy curious person and fascinated by people’s behavior. He's always up to meet different characters, and has been doing that all around the globe.

Alice Schweigert, Account manager

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Alice Schweigert is an Account Manager from London. She has worked across a range of different agencies such as Havas, Saatchi, and Cubaka on incredible brands such as Durex, BT, Tesco, Sixt, Linda McCartney Foods, and Finish with experience in CRM, Social, and ATL. Creativity is at the heart of everything she does with a background in abstract art and spoken word poetry and is why she incorporates it into her everyday life, in and out of work.


Holly Wells, Account director

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Holly​ is an Account Director from London, who has recently touched down in Amsterdam. She initially worked in fashion design, starting her career designing accessories for Alexander McQueen before moving into the advertising world. she began her advertising journey on the Ogilvy graduate programme before moving to work at 101 London and then later BETC where she led several accounts, including Rimmel London, Danone, and Terry’s Chocolate Orange.


Victor Morón, Senior Creative

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Víctor Morón was born and raised in Barcelona, Spain. A contrarian by nature, he proudly supports Real Madrid since having the use of reason. Víctor has worked at TBWA in Barcelona, Saatchi & Saatchi in London, 180 in Amsterdam and most recently at Ogilvy Social.Lab in Amsterdam. He's worked on brands such as Adidas, Toyota, Playstation, Qatar Airways and Philips. Víctor is also an early supporter and partner of REBO, the first bottle that cleans the planet as you drink.


Caitlin Dorling, Account manager

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Caitlin Dorling is a half Dutch half English Account Manager, currently based in Amsterdam. She started her career at Havas (first in London at Cake then in Amsterdam at Havas Lemz). Before joining We Are Pi, Caitlin worked at Ogilvy Social.Lab where she managed Global clients such as Philips Personal Health, Philips Brand, South African Tourism and Yubo. She also has experience with local automotive clients which include Ford and Citroën. Caitlin has an obsession with popcorn, sea life and specialty coffee. She’s super excited to be on board at Pi! 


Catalina Mosquera Rosas, Strategy coordinator

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Catalina was brought up in a Colombian-Swiss household in Amsterdam. After finishing her studies in Sociology and International Development Studies at the University of Amsterdam, she worked at IDFA (International Documentary Film Festival Amsterdam) where she helped develop IDFA Meets, a program dedicated to reaching a new generation of documentary film lovers. She is a serious croissant enthusiast and in her free time she occasionally steps into the role of personal trainer. One day she hopes to own her own sailboat, but for now is excited to set sail onboard the Pirate Ship. 


Jonay Ortiz de Urbina, Creative

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Jonay is what you would call a ‘SEÑOR’, yes in capital letters. A proud Basque who knows no limits when it comes to stretching the limits of creativity while paradoxically being one of the least flexible humans alive (invite him to yoga and you’ll see). He's now joining the Pirate ship after 7 years between 72andSunny’s LA and Amsterdam offices working for brands such as Sonos, Call of Duty, Google and Square. Arrr!


Melissa Kincaid, Business affairs director

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Melissa is a third generation San Franciscan who lived in Oakland, California before moving to Amsterdam. She has a JD from UC Hastings in San Francisco and is a member of the California State Bar. Most recently, Melissa was with 72andSunny Amsterdam, where she worked on campaigns for Google, adidas, Audi, Coca Cola, Klarna, and AB InBev. She enjoys cooking, listening to music, and traveling in her spare time. 




About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Nike, Heineken, Uber, Diageo and Virgin. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of OUTO, Black Strat and Plus Plus One.

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