Edgard & Cooper, one of Europe’s fastest growing high quality pet food brands, has appointed Creative Innovation Consultancy WE ARE Pi for their next brand building campaign.
Following a competitive pitch We Are Pi will partner with Edgard Cooper on strategy and communications as the brand expands, looking to establish its story and credentials with new audiences across Europe.
Louis Chalabi, Co-founder and CMO at Edgard Cooper says, “We were looking for a partner to co-create our next big brand building campaign, a partner that clearly understood & aligned with our progressive viewpoint on pets and what we stand for. We felt the team at We Are Pi were the right people to create this for us!”.
Patrick Garvey, Founding Partner and MD at We Are Pi adds, “We’re excited to partner with Edgard Cooper to help them deliver against their ambitious plans to grow the brand on a path to expanding the business and positively disrupt the category.”
The story of Edgard & Cooper started only a few years ago. Koen Bostoen's dog, Edgard, became ill from his dog food. Koen's good friend Louis Chalabi in turn complained that he, too, could never find tasty and healthy dog food for his dog, Cooper. The two friends sunk their teeth into exploring the world of dog food and were not happy with what they found. There had to be a better way! Together they worked out healthy recipes. They developed the first dog food in the world made with fresh and nutritious meat along with healthy ingredients such as vegetables, fruits and herbs, packed in biodegradable bags and recyclable cans. It was 2016 and the Belgian pet food brand Edgard & Cooper was born! Immediately after the start they were joined by another childhood friend: Jürgen Degrande. Together, they are building a European success story. Today the range has been significantly expanded to include quality snacks and cat food. The company has 189 employees and is active in 13 countries.
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.