We Are Pi Wins Ziina Fintech Account

Ziina Selects WE ARE Pi as Strategic and Creative Partner to Spearhead Its Ambitious Growth in the FinTech Sector

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Amsterdam, Netherlands — May 2024 — Ziina, the pioneering UAE-based FinTech startup, has chosen WE ARE Pi, the globally recognised creative agency, to develop the strategy and creative for a breakthrough launch campaign following a competitive pitch. This strategic collaboration is poised to catalyze Ziina's ambitious mission to become a jewel of the UAE, driven by a shared commitment to breakthrough thinking, creativity, and innovation.

Ziina's selection of WE ARE Pi underscores the FinTech leader's pursuit of a partner known for world-leading strategy and creativity, and WE ARE Pi's were selected based on delivering exceptional creativity and innovation to gain a long-term competitive advantage, which resonated with Ziina's vision for transformative growth. This alignment in strategic sharpness, creative ambition, and commercial growth objectives sets the stage for a dynamic partnership that will redefine the FinTech landscape.

"Partnering with WE ARE Pi represents a pivotal step in our journey to redefine financial services for everyone in the UAE," said Faisal Toukan, CEO at Ziina. "WE ARE Pi's ability to deliver breakthrough thinking and creative excellence aligns strongly with our vision. Their proven track record with leading multinationals demonstrates their capability to propel ambitious brands forward, making them the ideal partner for Ziina as we strive to achieve our ambitious goals."

Clare Holborn-Archer, Head of Marketing at Ziina, elaborated on the decision to partner with WE ARE Pi: "In our search for a strategic and creative partner, WE ARE Pi stood out for their strategic vision and their track record of fostering creativity and marketing innovation with some of the world's most ambitious brands. Their understanding of how to leverage creativity to drive business growth and their approach to challenging conventional thinking align strongly with Ziina's mission."

Patrick Garvey, Founding Partner at WE ARE Pi, expressed his enthusiasm for the partnership, stating, "Ziina stands out as an ambitious and innovative force in the FinTech sector, reflecting the kind of strategic sharpness and creative ambition that WE ARE Pi seeks in a partner. Our shared dedication to long-term competitive advantage through innovation makes this partnership a perfect match. We are thrilled to collaborate with Ziina, combining our creative powers to drive their mission forward and cement their status as the fastest growing payment hub in the UAE."

About Ziina:

Ziina is setting the standard for financial transactions in the Middle East with its cutting-edge FinTech solutions. Founded with the goal of making financial services more accessible and user-friendly, Ziina is on a mission to transform the financial landscape and become a leading force in the region's FinTech ecosystem.

About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Nike, Heineken, Uber, Diageo and Virgin. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of OUTO, Black Strat and Plus Plus One.

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