WE ARE Pi overturn female prejudice with TEDxWE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn.
DESPERADOS TURNED A TRAIN INTO A MUSICAL INSTRUMENT, HOSTING A ONE-OFF GIG WITH DJ POWERHOUSE, MOUNT KIMBIEThe train became a hub of innovation. It was rigged to become one of Mount Kimbie’s instruments, shaping the track they recorded live. External RFID sensors were placed at specific points on the train track, so when the train passed them, a sensor onboard converted the signals into musical notes, which the band integrated live into the music. The crowd had an active role, by interacting with some of the train’s features like the lights onboard and cameras. The speed of the train also dictated...
Heineken Experience Celebrates their Famously Warm Welcome With ATL Outdoor CampaignThe staff are at the forefront of making the Heineken Experience such a fun and informative brand experience The employees are the perfect ambassadors for the Heineken Experience; they love, live and breathe the brand, going out of their way to ensure a memorable visit for all guests, and therefore represent the perfect encapsulation of the brand’s energy and emotion to portray in the advertising campaign. 2016 saw the attraction break the 1 million visitor barrier in a calendar year, and 201...
Singularity University launches new ‘question the future’ campaignIdeas Company WE ARE Pi has teamed up once again with Singularity University to create a series of thought provoking communications. Part one of the campaign launches in the run-up to the SingularityU Summit, which is being held this September in Amsterdam. Additional pieces of the same style will be released periodically until the day of the Summit.
Paddy Power chooses WE ARE Pi as new "brand mischief" agencyWE ARE Pi's first task has been to leverage the excitement around the Rugby World Cup, by creating Paddy Power’s very own big match predictor called “The Big Game Hunter”. A psychotic American dentist with a high powered rifle is "entrusted" with match predicting duties in a social campaign and series of online films in which he hunts national team’s icons. If a country’s icon goes down then they are predicted to lose the game by the dentist. At the end of each film, Paddy Power highlight spe...
WRANGLER LAUNCHES "BORN READY" BRAND PLATFORMSeptember 21st 2015, Iconic American brand, Wrangler, has launched Born Ready; a new brand platform developed by Amsterdam based Ideas Company, WE ARE Pi. The platform is designed to inspire everyday adventures and introduce Wrangler’s new signature product line, the “Ready Range”.
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