WE ARE Pi news

27 FEBRUARY, 2019

Mark Lester Joins WE ARE Pi as Director of Strategy

Amsterdam-based WE ARE Pi, continues to bolster its pirate talent roster with the recruitment of former RG/A New York Executive Strategy Director, Mark Lester, to the agency’s Director of Strategy role.

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March 2018

14 Mar

Happy International Pi Day: March 14

Today, Wednesday 14 March (3.14), is International Pi Day as well as Albert Einstein’s birthday. To celebrate, international ideas company we have created the world’s first PiCycle.

November 2017

13 Nov

WE ARE Pi created SkyFest, taking festivals to the next level for Desperados

WE ARE PI created an electronic light orchestra Sky Festival for Desperados as the brand takes to the skies with its latest wild experiment in music

08 Nov

WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards

Amsterdam based Ideas Company, WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards for Bass Drop, a campaign described by judges as "groundbreaking and outrageous" work for Heineken's global Desperados beer brand.

06 Nov

WE ARE Pi overturn female prejudice with TEDx

WE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn.

October 2017

23 Oct

Kids coding find it’s musical swagger

Kids coding finds it’s musical swagger Tangible Play Inc. launches “Osmo Coding Jam” Holiday ’17 campaign created by Amsterdam based Ideas Company WE ARE Pi

March 2017

22 Mar

DESPERADOS TURNED A TRAIN INTO A MUSICAL INSTRUMENT, HOSTING A ONE-OFF GIG WITH DJ POWERHOUSE, MOUNT KIMBIE

The train became a hub of innovation. It was rigged to become one of Mount Kimbie’s instruments, shaping the track they recorded live. External RFID sensors were placed at specific points on the train track, so when the train passed them, a sensor onboard converted the signals into musical notes, which the band integrated live into the music. The crowd had an active role, by interacting with some of the train’s features like the lights onboard and cameras. The speed of the train also dictated...

February 2017

23 Feb

Heineken Experience Celebrates their Famously Warm Welcome With ATL Outdoor Campaign

The staff are at the forefront of making the Heineken Experience such a fun and informative brand experience The employees are the perfect ambassadors for the Heineken Experience; they love, live and breathe the brand, going out of their way to ensure a memorable visit for all guests, and therefore represent the perfect encapsulation of the brand’s energy and emotion to portray in the advertising campaign. 2016 saw the attraction break the 1 million visitor barrier in a calendar year, and 201...

September 2016

27 Sep

#MásQueUnCulo: Wrangler y la cuestión de género - Más Anuncios - Campaña/Creatividad - Anuncios.com

Source: anuncios.com

Is Wrangler’s new campaign from We Are Pi a bummer? | MAA

Source: moreaboutadvertising.com

17 Sep

Wrangler Challenges Female Stereotypes in 'MoreThanaBum' Campaign - Video - Creativity Online

Source: creativity-online.com

01 Sep

FinchFactor Celebrates WE ARE Pi Win as Global PR Partner | LBBOnline

Source: lbbonline.com

FinchFactor exclusive global PR partner to WE ARE Pi

Source: nederlandsmedianieuws.nl

In brief: IHG hires for Kimpton, NFL's German offensive, Red Savannah takes on PC | PR Week

Source: prweek.com

MarketingTribune | FinchFactor is nieuw PR-bureau van We Are Pi | Bureaus

Source: marketingtribune.nl

August 2016

18 Aug

Amsterdam based WE ARE Pi wins Osmo account

Source: nederlandsmedianieuws.nl

04 Aug

Singularity University launches new ‘question the future’ campaign

Ideas Company WE ARE Pi has teamed up once again with Singularity University to create a series of thought provoking communications. Part one of the campaign launches in the run-up to the SingularityU Summit, which is being held this September in Amsterdam. Additional pieces of the same style will be released periodically until the day of the Summit.

November 2015

19 Nov

HEINEKEN appoints WE ARE Pi as global lead agency for Desperados brand

The Desperados brand team will work with WE ARE Pi to develop communications with a focus on digital experiences and social activations to reinforce the brand’s position as the most iconic drink for the millennial generation.

October 2015

08 Oct

WE ARE Pi partners with Silicon Valley’s most future-focused educators, Singularity University.

WE ARE Pi and Singularity University both see a future where profits, planet and people work together, but brands will need transformational strategies to keep up with this fast-changing world.

September 2015

23 Sep

Paddy Power chooses WE ARE Pi as new "brand mischief" agency

WE ARE Pi's first task has been to leverage the excitement around the Rugby World Cup, by creating Paddy Power’s very own big match predictor called “The Big Game Hunter”. A psychotic American dentist with a high powered rifle is "entrusted" with match predicting duties in a social campaign and series of online films in which he hunts national team’s icons. If a country’s icon goes down then they are predicted to lose the game by the dentist. At the end of each film, Paddy Power highlight spe...

20 Sep

WRANGLER LAUNCHES "BORN READY" BRAND PLATFORM

September 21st 2015, Iconic American brand, Wrangler, has launched Born Ready; a new brand platform developed by Amsterdam based Ideas Company, WE ARE Pi. The platform is designed to inspire everyday adventures and introduce Wrangler’s new signature product line, the “Ready Range”.

ABOUT WE ARE PI

WE ARE Pi, an ideas company born to provide a modern alternative for thought leaders building the brands of tomorrow