NGO creates the world’s first refugee heroA kids character is about to change common negative perceptions, and introduce a new way for people to learn about refugees. This new children’s hero— Robogee, created by NGO MAPS and agency We Are Pi, is a curious and smart young robot forced to flee her home planet when danger strikes.
Creative Jam Session Fills Void For Europe's Minority Creative VoicesCreative Jam Session officially launches this week in Amsterdam with an aim to fill the void for Europe's minority creative voices by providing a space to jam and elevate new perspectives. Branding from We Are Pi, a leading agency voice in creative industry diversity.
Bijzondere Nederlanders delen hun ‘lessen voor een rijker leven’ in podcastseriePrivate bank InsingerGilissen lanceert vandaag de podcastserie ‘Lessen voor een rijker leven’. Verrassend, ontroerend en boeiend. De serie maakt onderdeel uit van een geïntegreerde campagne ontwikkeld door het in Amsterdam gevestigde ideeënbureau WE ARE PI.
WE ARE Pi diversifies indie team with four international hiresWE ARE Pi bolsters talent roster attracting four key international hires. Brand Strategist Danny Marsh joins from 72 & Sunny New York, Producer Vy Vy Ly joins from HAVAS Chicago, Business directors Sam Grichotti and Agathe Derstroff join from Saatchi London and Apple Media Arts Lab London.
WE ARE Pi awarded global AOR account of Intersport, the world’s leading sports retailerThe world’s leading sports retailer picks indie creative agency WE ARE Pi to transform the Intersport brand globally. The move comes as the eleven billion euro corporation ramps up marketing efforts as part of an Intersport 2.0 strategy.
Desperados iconic party poster campaign launches new identityDesperados, launch new party posters campaign bringing to life the brand’s iconic party spirit in a disruptive way to launch new identity and packaging refresh. The campaign developed by WE ARE Pi covers 86 markets across ATL and Digital.
WE ARE Pi overturn female prejudice with TEDxWE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn.
DESPERADOS TURNED A TRAIN INTO A MUSICAL INSTRUMENT, HOSTING A ONE-OFF GIG WITH DJ POWERHOUSE, MOUNT KIMBIEThe train became a hub of innovation. It was rigged to become one of Mount Kimbie’s instruments, shaping the track they recorded live. External RFID sensors were placed at specific points on the train track, so when the train passed them, a sensor onboard converted the signals into musical notes, which the band integrated live into the music. The crowd had an active role, by interacting with some of the train’s features like the lights onboard and cameras. The speed of the train also dictated...
Heineken Experience Celebrates their Famously Warm Welcome With ATL Outdoor CampaignThe staff are at the forefront of making the Heineken Experience such a fun and informative brand experience The employees are the perfect ambassadors for the Heineken Experience; they love, live and breathe the brand, going out of their way to ensure a memorable visit for all guests, and therefore represent the perfect encapsulation of the brand’s energy and emotion to portray in the advertising campaign. 2016 saw the attraction break the 1 million visitor barrier in a calendar year, and 201...
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