WE ARE Pi news

10 OCTOBER, 2022

OPENING UP THE OUTDOORS INDUSTRY GROUP LAUNCHES

Leading outdoor brands, The North Face, Arc’teryx, Adidas Terrex, Patagonia and Vivobarefoot launch a commitment to equity & inclusion by establishing Opening Up the Outdoors, a new brand researched and created by We Are Pi.

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May 2022

17 May

We Are Pi Hires Top Strategists From New York And Dubai

Strategy Directors Matt Hisamoto and Mostafa Hashish join We Are Pi as it expands its creative innovation and consultancy offering to new international Clients.

01 May

Uber Eats Appoints We Are Pi

Uber Eats, one of the World's leading online food delivery marketplaces has appointed Creative Innovation Consultancy WE ARE Pi to lead the Dutch & Belgian brand account.

March 2022

22 Mar

We Are Pi Expands With Eleven Global Hires

We Are Pi has further expanded its team with eleven hires. The move comes on the back of the Creative Innovation Consultancy’s biggest ever year of international business wins with PepsiCo, Heineken, Nike and Amazon and Uber.

December 2021

15 Dec

WS.NL Launch World First Wearable NFT

The first wearable NFT artwork, dubbed the NFT(EE), was created by We Are Pi in collaboration with multidisciplinary artist @GabBois. Blurring the lines between luxury fashion and technology, this T-shirt is connected to an AR filter that brings the NFT artwork to life.

November 2021

30 Nov

We Are Pi Expands International Team

We Are Pi has expanded its team with five hires, including Stephanie Whitehead as Head of Production. The move comes on the back of a buoyant year with international business wins with PepsiCo, Heineken, Nike and Amazon Game Studios.

02 Nov

IDFA Uses AI To Prove We All See Documentaries Differently

World's leading independent documentary film festival, IDFA, launches ‘Perspectives Are Beautiful’, a campaign created by We Are Pi that uses stunning AI-powered artwork to celebrate how we all see documentaries differently.

October 2021

07 Oct

MEET THE NEW GENERATION OF PIONEERS OPENING UP THE OUTDOORS

Outsiders, a three part short form social doc by Pi Studios that explores diversity, access and inclusion in the outdoors, launching this week on the BBC.

September 2021

27 Sep

WS.NL REBRANDS AS INNOVATIVE LIVE FEED OF "MUST OWN" LUXURY FASHION

The new WS.NL brand identity design system was developed by We Are Pi as part of a new brand strategy.

June 2021

21 Jun

We Are Pi Expands Creative Team With Talent From W+K, R/GA and 72

We Are Pi has expanded its creative department with six hires. The move comes on the back of a buoyant first half of 2021 that saw organic growth on key accounts Heineken and Nike, as well as new business wins on Amazon Gaming and Cowboy e-bikes.

07 Jun

Parenting Upgrade Research Debunks "Screen-Time" Myth

Latest New Society Rules research report from We Are Pi named "The Parenting Upgrade" challenges the idea that technology screen time for kids is universally problematic.

May 2021

11 May

Life Transforms In Beautiful Film For New Cowboy E-bike

Launch of Cowboy’s new e-bike, Cowboy 4, celebrated by ‘Ride On’ campaign. Created by WE ARE Pi, the film captures how the effortless riding experience allows you to snap out of autopilot and tune into the world around you.

10 May

'BlackStrat' collective aims to bring more black talent into strategy

Black Strat launches as an international online community for Black strategy professionals, with the aim of diversifying the historically elitist strategy discipline.

April 2021

28 Apr

Talent Director Jolande van Helbergen Joins We Are Pi From Wieden+Kennedy NYC

van Helbergen joins the Amsterdam based indie after 13 years at Wieden+Kennedy, most recently as Director of People and Culture in New York during the agency’s explosive growth.

March 2021

22 Mar

Desperados launches world’s first dance-powered app to support nightlife Industry

The Rave To Save campaign, app and forthcoming calendar of nightlife activations were created by creative agency We Are Pi in collaboration with Elrow and Beatport.

February 2021

15 Feb

Latest INTERSPORT campaign from We Are Pi proves that “You Never Sport Alone”

INTERSPORT continues to innovatively connect people with sporting communities to help them stay healthy and motivated in difficult times.

January 2021

12 Jan

INTERSPORT #WorkINS Brings Sport Indoors to Unite Communities

Intersport launches WorkINS, a social campaign to unite housebound gym-goers during the coronavirus pandemic created in-house by Amsterdam based ideas company, We Are Pi.

Intersport Launches Mission to Help People Find Their Place in Sport

World’s leading sports retailer’s first ever global brand platform, created with WE ARE Pi, places local sports heroes at heart of messaging.

November 2020

02 Nov

IDFA puts our tears under the microscope

The campaign “Real Emotions. Real Film.” was created by We Are Pi and uncovers the unique beauty of our tears under the microscope, delivering the message that every tear tells a different story.

September 2020

08 Sep

Ankita Tobit Joins We Are Pi Creative Team From Wieden + Kennedy

Born and raised in India, Ankita Tobit is an award winning Senior Creative joining WE ARE Pi after working in Deli, Tokyo and most recently Amsterdam.

03 Sep

WE ARE Pi Win IDFA Documentary Film Institute Creative Account

IDFA Documentary film institute Appointment of top creative agency underpinned by raising competition in doc festival landscape.

August 2020

18 Aug

NGO creates the world’s first refugee hero

A kids character is about to change common negative perceptions, and introduce a new way for people to learn about refugees. This new children’s hero— Robogee, created by NGO MAPS and agency We Are Pi, is a curious and smart young robot forced to flee her home planet when danger strikes.

July 2020

14 Jul

Creative Jam Session Fills Void For Europe's Minority Creative Voices

Creative Jam Session officially launches this week in Amsterdam with an aim to fill the void for Europe's minority creative voices by providing a space to jam and elevate new perspectives. Branding from We Are Pi, a leading agency voice in creative industry diversity.

June 2020

23 Jun

Before You Shoot, Pledge To Stop Anti-Black Ad Casting

Adland’s dirty little secret exposed in Alex Bennett-Grant’s Cannes Lions Live talk. Alex Bennett-Grant CEO of We Are Pi takes to the virtual stage at Cannes Lions Live to launch an industry-wide pledge to stop anti-black advertising casting.

April 2020

23 Apr

WE ARE Pi Promote Mark Lester To Head of Strategy

Amsterdam based ideas company WE ARE Pi has promoted Mark Lester to Head of Strategy. The move comes a year after Lester left an Executive Strategy Director post at R/GA New York to join WE ARE Pi as Director of Strategy.

ABOUT WE ARE PI

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.