WE ARE Pi news

12 JANUARY, 2021

INTERSPORT #WorkINS Brings Sport Indoors to Unite Communities

Intersport launches WorkINS, a social campaign to unite housebound gym-goers during the coronavirus pandemic created in-house by Amsterdam based ideas company, We Are Pi.

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January 2021

12 Jan

Intersport Launches Mission to Help People Find Their Place in Sport

World’s leading sports retailer’s first ever global brand platform, created with WE ARE Pi, places local sports heroes at heart of messaging.

November 2020

02 Nov

IDFA puts our tears under the microscope

The campaign “Real Emotions. Real Film.” was created by We Are Pi and uncovers the unique beauty of our tears under the microscope, delivering the message that every tear tells a different story.

September 2020

08 Sep

Ankita Tobit Joins We Are Pi Creative Team From Wieden + Kennedy

Born and raised in India, Ankita Tobit is an award winning Senior Creative joining WE ARE Pi after working in Deli, Tokyo and most recently Amsterdam.

03 Sep

WE ARE Pi Win IDFA Documentary Film Institute Creative Account

IDFA Documentary film institute Appointment of top creative agency underpinned by raising competition in doc festival landscape.

August 2020

18 Aug

NGO creates the world’s first refugee hero

A kids character is about to change common negative perceptions, and introduce a new way for people to learn about refugees. This new children’s hero— Robogee, created by NGO MAPS and agency We Are Pi, is a curious and smart young robot forced to flee her home planet when danger strikes.

July 2020

14 Jul

Creative Jam Session Fills Void For Europe's Minority Creative Voices

Creative Jam Session officially launches this week in Amsterdam with an aim to fill the void for Europe's minority creative voices by providing a space to jam and elevate new perspectives. Branding from We Are Pi, a leading agency voice in creative industry diversity.

June 2020

23 Jun

Before You Shoot, Pledge To Stop Anti-Black Ad Casting

Adland’s dirty little secret exposed in Alex Bennett-Grant’s Cannes Lions Live talk. Alex Bennett-Grant CEO of We Are Pi takes to the virtual stage at Cannes Lions Live to launch an industry-wide pledge to stop anti-black advertising casting.

April 2020

23 Apr

WE ARE Pi Promote Mark Lester To Head of Strategy

Amsterdam based ideas company WE ARE Pi has promoted Mark Lester to Head of Strategy. The move comes a year after Lester left an Executive Strategy Director post at R/GA New York to join WE ARE Pi as Director of Strategy.

December 2019

10 Dec

WE ARE Pi win Takeaway.com global AOR account

Takeaway.com, Continental Europe’s leading online food delivery marketplace, has appointed Amsterdam based independent Ideas Company, WE ARE Pi, as its global agency of record, after a competitive pitch.

November 2019

06 Nov

Candid Series Reveals Rise of Black Women Reimagining New Generation of Business

WeTransfer and Squarespace combine their platforms to champion Black female entrepreneurs in "Make It Real", a new four-part doc-series produced by Pi Studios, directed by Lou Jasmine.

September 2019

19 Sep

Bijzondere Nederlanders delen hun ‘lessen voor een rijker leven’ in podcastserie

Private bank InsingerGilissen lanceert vandaag de podcastserie ‘Lessen voor een rijker leven’. Verrassend, ontroerend en boeiend. De serie maakt onderdeel uit van een geïntegreerde campagne ontwikkeld door het in Amsterdam gevestigde ideeënbureau WE ARE PI.

August 2019

01 Aug

WE ARE Pi Crowned Ad Age Small Agency of the Year

The win is a boost for Amsterdam’s reputation as the rising European creative hub against a backdrop of BREXIT. As a homegrown international creative agency, WE ARE Pi is proof of the entrepreneurial global potential of the historical port city.

July 2019

16 Jul

WE ARE Pi diversifies indie team with four international hires

WE ARE Pi bolsters talent roster attracting four key international hires. Brand Strategist Danny Marsh joins from 72 & Sunny New York, Producer Vy Vy Ly joins from HAVAS Chicago, Business directors Sam Grichotti and Agathe Derstroff join from Saatchi London and Apple Media Arts Lab London.

WE ARE Pi awarded global AOR account of Intersport, the world’s leading sports retailer

The world’s leading sports retailer picks indie creative agency WE ARE Pi to transform the Intersport brand globally. The move comes as the eleven billion euro corporation ramps up marketing efforts as part of an Intersport 2.0 strategy.

June 2019

27 Jun

Desigual commits to a full brand turn around in radical campaign by WE ARE Pi

Fashion house Desigual permanently flips its logo as part of a full brand turn-around launched with “Forwards Is Boring” campaign developed in partnership with Amsterdam based ideas company, WE ARE Pi.

06 Jun

Desperados iconic party poster campaign launches new identity

Desperados, launch new party posters campaign bringing to life the brand’s iconic party spirit in a disruptive way to launch new identity and packaging refresh. The campaign developed by WE ARE Pi covers 86 markets across ATL and Digital.

February 2019

27 Feb

Mark Lester Joins WE ARE Pi as Director of Strategy

Amsterdam-based WE ARE Pi, continues to bolster its pirate talent roster with the recruitment of former RG/A New York Executive Strategy Director, Mark Lester, to the agency’s Director of Strategy role.

March 2018

14 Mar

Happy International Pi Day: March 14

Today, Wednesday 14 March (3.14), is International Pi Day as well as Albert Einstein’s birthday. To celebrate, international ideas company we have created the world’s first PiCycle.

November 2017

13 Nov

WE ARE Pi created SkyFest, taking festivals to the next level for Desperados

WE ARE PI created an electronic light orchestra Sky Festival for Desperados as the brand takes to the skies with its latest wild experiment in music

08 Nov

WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards

Amsterdam based Ideas Company, WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards for Bass Drop, a campaign described by judges as "groundbreaking and outrageous" work for Heineken's global Desperados beer brand.