Singularity University launches new ‘question the future’ campaignIdeas Company WE ARE Pi has teamed up once again with Singularity University to create a series of thought provoking communications. Part one of the campaign launches in the run-up to the SingularityU Summit, which is being held this September in Amsterdam. Additional pieces of the same style will be released periodically until the day of the Summit.
Paddy Power chooses WE ARE Pi as new "brand mischief" agencyWE ARE Pi's first task has been to leverage the excitement around the Rugby World Cup, by creating Paddy Power’s very own big match predictor called “The Big Game Hunter”. A psychotic American dentist with a high powered rifle is "entrusted" with match predicting duties in a social campaign and series of online films in which he hunts national team’s icons. If a country’s icon goes down then they are predicted to lose the game by the dentist. At the end of each film, Paddy Power highlight spe...
WRANGLER LAUNCHES "BORN READY" BRAND PLATFORMSeptember 21st 2015, Iconic American brand, Wrangler, has launched Born Ready; a new brand platform developed by Amsterdam based Ideas Company, WE ARE Pi. The platform is designed to inspire everyday adventures and introduce Wrangler’s new signature product line, the “Ready Range”.
UNDER ARMOUR BRINGS LONDON TO A STANDSTILL AS ARMOUR BASELAYER ARRIVES FOR MOST ANTICIPATED RUGBY SEASON EVERUnder Armour and Amsterdam based ideas company WE ARE Pi yesterday launched its nationwide Armour campaign, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames.
RTL Z campaign inspires personal progressAmsterdam, 7th September 2015 – RTL Z, relaunches as an 24-hour integrated business network with “Business Not As Usual”, a category defying integrated campaign from Amsterdam based Ideas Company, WE ARE Pi. On a mission to inspire personal progress in business, RTL Z encourages aspiring business leaders to “give their ideas a push” in a mesmerising 60” launch brand film centred on journeying through an oversized Ideas Pendulum sculpture, created by Artist Ivo Schoofs. With this new campai...
Art Nepal unites creative community for goodArt Nepal is uniting the creative community to benefit Nepal emergency housing development. It is being held on Thursday 21st May at Westergasfabriek. Art creation times: 12:00-18:00, Auction/party times: 20:00-00:00. Art Nepal is organised by Pi Society, for Habitat For Humanity, with the help of the creative businesses of Amsterdam. Get involved sponsoring an art canvas by emailing: firstname.lastname@example.org.
ABOUT WE ARE PI
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.