September 2016

August 2016

November 2015

October 2015

September 2015

23 Sep

Paddy Power chooses WE ARE Pi as new "brand mischief" agency

WE ARE Pi's first task has been to leverage the excitement around the Rugby World Cup, by creating Paddy Power’s very own big match predictor called “The Big Game Hunter”. A psychotic American dentist with a high powered rifle is "entrusted" with match predicting duties in a social campaign and series of online films in which he hunts national team’s icons. If a country’s icon goes down then they are predicted to lose the game by the dentist. At the end of each film, Paddy Power highlight spe...
07 Sep

RTL Z campaign inspires personal progress 

Amsterdam, 7th September 2015 – RTL Z, relaunches as an 24-hour integrated business network with “Business Not As Usual”, a category defying integrated campaign from Amsterdam based Ideas Company, WE ARE Pi. On a mission to inspire personal progress in business, RTL Z encourages aspiring business leaders to “give their ideas a push” in a mesmerising 60” launch brand film centred on journeying through an oversized Ideas Pendulum sculpture, created by Artist Ivo Schoofs. With this new campai...

July 2015

May 2015

March 2015

ABOUT WE ARE PI

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.