Coca-Cola launches new campaign celebrating everyday moments
Announcing the Dutch 4x1.25L value pack
AMSTERDAM – 12th March 2015.
Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.
Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.
Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”
WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.
The campaign launches on 11th March.
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Credits
Title: Make Everyday Special
Client
Brand: Coca-Cola
Client: Jeroen Lampe, Senior Brand Activation Manager
Agency
Agency: WE ARE Pi
Creative Director: Barney Hobson
Creative Director: Rick Chant
Design Director: Nessim Higson
Creative: Kaz Salemink
Managing Director: Alex Bennett Grant
Managing Partner: Patrick Garvey
Account Manager: Sam Speed
Strategy Director: Jessica Perri
Strategy: Andrea van den Bos
Exec Producer: Kimia Farshidzad
Project Manager: Ambar Surastri
Business Affairs: Barrie Williams
Production
Production Company: Hazazah
Director: Billy Pols
DOP: Wouter Westendorp
Production Company: Hazazah
Line Producer: Cynthia Fidder
Production Manager: Tjalf Melle
Editor: Kim Hinrichs
Grade/Online: Glassworks Amsterdam
Music/Sound: Amp Amsterdam
Music: Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.