Coca-Cola launches new campaign celebrating everyday moments

Announcing the Dutch 4x1.25L value pack

12 MARCH 2015, AMSTERDAM, NEDERLAND
Summary
Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

AMSTERDAM – 12th March 2015.

Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.

Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.

Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”

WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.

The campaign launches on 11th March.

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Credits

Title: Make Everyday Special

Client

Brand: Coca-Cola

Client: Jeroen Lampe, Senior Brand Activation Manager

Agency

Agency: WE ARE Pi

Creative Director: Barney Hobson

Creative Director: Rick Chant

Design Director: Nessim Higson

Creative: Kaz Salemink

Managing Director: Alex Bennett Grant

Managing Partner: Patrick Garvey

Account Manager: Sam Speed

Strategy Director: Jessica Perri

Strategy: Andrea van den Bos

Exec Producer: Kimia Farshidzad

Project Manager: Ambar Surastri

Business Affairs: Barrie Williams

Production

Production Company: Hazazah

Director: Billy Pols

DOP: Wouter Westendorp

Production Company: Hazazah

Line Producer: Cynthia Fidder

Production Manager: Tjalf Melle

Editor: Kim Hinrichs

Grade/Online: Glassworks Amsterdam

Music/Sound: Amp Amsterdam

Music: Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”

Images
Videos
About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.