Coca-Cola launches new campaign celebrating everyday moments

Announcing the Dutch 4x1.25L value pack

12 MARCH 2015, AMSTERDAM, NEDERLAND
Summary
Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

AMSTERDAM – 12th March 2015.

Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.

Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.

Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”

WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.

The campaign launches on 11th March.

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Credits

Title: Make Everyday Special

Client

Brand: Coca-Cola

Client: Jeroen Lampe, Senior Brand Activation Manager

Agency

Agency: WE ARE Pi

Creative Director: Barney Hobson

Creative Director: Rick Chant

Design Director: Nessim Higson

Creative: Kaz Salemink

Managing Director: Alex Bennett Grant

Managing Partner: Patrick Garvey

Account Manager: Sam Speed

Strategy Director: Jessica Perri

Strategy: Andrea van den Bos

Exec Producer: Kimia Farshidzad

Project Manager: Ambar Surastri

Business Affairs: Barrie Williams

Production

Production Company: Hazazah

Director: Billy Pols

DOP: Wouter Westendorp

Production Company: Hazazah

Line Producer: Cynthia Fidder

Production Manager: Tjalf Melle

Editor: Kim Hinrichs

Grade/Online: Glassworks Amsterdam

Music/Sound: Amp Amsterdam

Music: Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”

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About WE ARE Pi

WE ARE Pi, an ideas company born to provide a modern alternative for thought leaders building the brands of tomorrow