AMSTERDAM – 12th March 2015.
Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.
Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.
Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”
WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.
The campaign launches on 11th March.
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Credits
Title: Make Everyday Special
Client
Brand: Coca-Cola
Client: Jeroen Lampe, Senior Brand Activation Manager
Agency
Agency: WE ARE Pi
Creative Director: Barney Hobson
Creative Director: Rick Chant
Design Director: Nessim Higson
Creative: Kaz Salemink
Managing Director: Alex Bennett Grant
Managing Partner: Patrick Garvey
Account Manager: Sam Speed
Strategy Director: Jessica Perri
Strategy: Andrea van den Bos
Exec Producer: Kimia Farshidzad
Project Manager: Ambar Surastri
Business Affairs: Barrie Williams
Production
Production Company: Hazazah
Director: Billy Pols
DOP: Wouter Westendorp
Production Company: Hazazah
Line Producer: Cynthia Fidder
Production Manager: Tjalf Melle
Editor: Kim Hinrichs
Grade/Online: Glassworks Amsterdam
Music/Sound: Amp Amsterdam
Music: Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
