NGO creates the world’s first refugee hero
Millions of refugees flee their home every year seeking a better life. At least half of the 70 million people currently displaced from their homes are children. In the media, refugees are often described as helpless with no future, but this couldn’t be further from the truth. They’re people that have shown enormous resilience and survived challenges few can imagine.
A children’s character is about to change these common negative perceptions, and introduce a new way for people to learn about and engage with the refugee community. This new children’s hero— Robogee — is a curious and smart young robot forced to flee her home planet when danger strikes.
The project is the brainchild of refugee-led NGO Multi-Aid Programs (MAPs) in Lebanon and creative agency, We Are Pi. The character, Robogee, is based on a real robot that was created in 2016 by Team Hope, a group of young refugee engineers who formed a robotics team with support from MAPs. The team landed on the name Robogee because it stood for both “robot” and “refugee”. Since creating Robogee in 2016, Team Hope has gone on to win a number of awards, including the largest robotics competition in the world, to the great acclaim of leading international media.
Robogee embodies a multitude of stories from refugee youth that have never been told before. Every encounter she has on her journey is an important moment in her personal development, teaching lessons of self-belief, courage, trust and belonging— key themes refugees encounter in their daily lives as they learn to overcome difficult circumstances.
To create Robogee into a refugee hero for young children, We Are Pi listened to the real life experiences of the members of Team Hope. When translating their stories into Robogee's, it was important to create the right balance between the hard hitting realities of refugees and engaging content for children. The story of Robogee captures how innovation and creativity are essential survival tools. MAPs and We Are Pi hope that Robogee will help alter stereotypes around the capabilities of refugees and promote advanced educational opportunities for marginalised youth. They also see Robogee as a powerful way for young refugees to connect with a role model who understands what they’ve been through.
Channeling a new approach to advocacy and humanitarianism, Robogee’s story will come to life on Instagram, via the official @RobogeeTheRobot account. Followers will be able to engage with the refugee community directly and learn first-hand about what it is like to leave home in search of safety and a brighter future. The goal is to help people foster closer connections with the refugee community, in ways that simply can’t be done through the news.
Comic strips will be posted weekly, following Robogee’s journey as she travels across the galaxy, providing valuable and relatable lessons for young children. Each comic strip will be supported by daily content which goes deeper into Robogee’s adventures, educating followers about the refugee experience and the ways in which they can help challenge negative stereotypes.
To further educate followers and help fund refugee livelihood, Robogee will also be turned into a crocheted toy, handcrafted by the Crochet Community Collective, an artisan group of refugee and low-income Lebanese women. Soon to be sold on the Robogee website, 100% of profits from every purchase directly supports the students in MAPs’ science and technology educational programs, as well as the women who hand-make each Robogee toy. A subscription option on the website currently allows people to register their interest in purchasing a Robogee toy once they are ready to hit the market.
WE ARE Pi Head of Strategy Mark Lester says, “The way the media talks about refugees in the press often paints a negative and dehumanising picture. We created Robogee to engage the public in a way that could dismantle these narratives and advocate for the true capabilities of refugees. The world we created may be fictional, but the stories and characters are based on the real journeys and experiences of students at MAPs.”
“My vision as MAPs Director is to implement projects with real social impact. We created Robogee as a community initiative that protects refugees from the mindset that they are hopeless victims. Robogee activates refugees to think about their futures and creates real hope” concludes MAPs founder, Dr. Fadi Alhalabi.
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Notes to editors
In April 2016, MAPs created Team Hope as an innovative approach to providing psychosocial support to young refugees. The majority of the students were learning robotics for the first time and did not have access to formal education. Team Hope entered their robot - "Robogee" (robot refugee) - to the qualifying round at the VEX Lebanon competition and won first place. Team Hope has since won over 60 international and national competitions, including First Place in the ‘First Global Challenge’ - the worlds biggest artificial intelligence championship.
About Multi-Aid Programs
Multi-Aid Programs (MAPs) is a refugee-led NGO founded by Dr. Fadi al-Halabi, who was a neurosurgeon in his native Syria before being forced to flee. Based in Lebanon, MAPs is revolutionizing what refugee education and livelihood looks like through its internationally acclaimed robotics team, innovative education programs, capacity building, and economic empowerment opportunities. Providing education for more than 3,000 children and livelihood programs for youth and adults, MAPs mission as an organisation is to empower refugees to maximise their potential and lead dignified lives. To fund future education programs like Team Hope, donations can be made here.
The Current Crisis in Beirut
The explosion that took place in Beirut on August 4th has exacerbated Lebanon’s ongoing crisis. MAPs is currently on the ground in Beirut assessing humanitarian gaps to ensure that Syrian refugee families are receiving the help they need. In line with MAPs’ vision and mission to restore hope and dignity through social impact initiatives, MAPs is focusing attention on longer-term primary healthcare needs and the sponsorship of Beirut's recent orphans. Urgent food aid and hygiene kits will be distributed to over-looked families. All relief efforts are provided by Syrian refugee volunteers.
About WE ARE Pi
We Are Pi is an Amsterdam-based international ideas company, founded in 2011. Guided by the promise to ‘Never Settle’, We Are Pi delivers integrated strategies and innovative creative platforms for clients including Heineken, LEGO, TED Conferences, Intersport, Nikon, Nike, Redbull, Desigual, InsingerGilissen and Ace & Tate. www.wearepi.com.
NGO: Multi-Aid Programs
Founder: Dr. Fadi Alhalabi
Program Manager: Yamen Najjar
Partnerships & Research Manager: Natalie Garland
Education Specialist: Brian Lally
Agency: WE ARE Pi
CEO: Alex Bennett Grant
Senior Account Director: Dave Matthews
Head of Strategy: Mark Lester
Strategist: Paris Bethel
Design Lead: Seth Josephs
Designer: Fleur Ellis
Illustrator: Nick Fatouris
For further information and interview requests please contact Hooton:
+31 (0)63 828 94 24
Chelsea Papish: firstname.lastname@example.org
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.