Amsterdam based ideas company WE ARE Pi has promoted Mark Lester to Head of Strategy. The move comes a year after Lester left an Executive Strategy Director post at R/GA New York to join WE ARE Pi as Director of Strategy.
Since joining Lester has worked closely with founder and chief executive, Alex Bennett-Grant to build-out the agency’s brand strategy and innovation product, as well as connect the dots across production and entertainment arm, Pi Studios.
Talking about his new role, Mark Lester says, “We believe we’re building something special at Pi, a model that helps clients transform their businesses and brands with the times. To us this means not only embracing new technology but also adapting to the enormous cultural changes being caused by it. The importance of this mission has only been made clearer by the recent crisis.”
Today, while the broader industry reels from the impact of Covid-19, WE ARE Pi has been a front-runner in delivering reactive strategic solutions. The Agency’s Rethink 2020 report established a strategic brand framework of Home, Health and Humanity that was well received by the industry. Since then, reactive international campaigns for InterSport and Desperados beer have demonstrated the value, speed and resilience of smaller independent agencies during times of crisis.
WE ARE Pi CEO Alex Bennett Grant adds, “A year ago I said that it takes a special kind of strategist to navigate the winds of change blowing through ad land and inspire much needed radical creative solutions. 12 months later that message is even more pertinent. Mark has been a big part of our success in the past year and in his new role will be a key force helping WE ARE Pi and our clients navigate the years ahead.”
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.