January 10th - Nike has launched a fun energizing social campaign ‘Class Workout’ to launch the new Super Reps sneaker range. The content was produced by Amsterdam based Pi Studios and directed by Matt Holt.
From star bursts to kissing pecks the video features gym trainer and workout influencers Rowen Aida, Elena Bulkowski, Robin Couprie, Oliver Nink, Raymond Paldanius, Simon Zhao, Ahmed Jaffer and Amy Cousins
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.