Nike Brings Classic Style To Class Workout

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January 10th - Nike has launched a fun energizing social campaign ‘Class Workout’ to launch the new Super Reps sneaker range. The content was produced by Amsterdam based Pi Studios and directed by Matt Holt.

From star bursts to kissing pecks the video features gym trainer and workout influencers Rowen Aida, Elena Bulkowski, Robin Couprie, Oliver Nink, Raymond Paldanius, Simon Zhao, Ahmed Jaffer and Amy Cousins

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Download the full video here:

See the video on Instagram here: 





Brand Nike

Brand Director Silke Repky

Brand Manager Debbie Looijen

Digital Brand Specialist Luis Ruland


Pi Studios


Executive Producer James Emtage

Producer Francesca Ali Mirza

Production Director Kim Buttery

Business Director Agathe Derrstroff

Business affairs Barrie Williams

Camera Assistant / DIT Richard Hu

Edit / Grade Richard Hu

Design Director Seth Josephs

Design & Animation Nick Fatouris




Director Matt Holt

Director of Photography Simon Elsbury

Gaffer Colin Thwaites

Art Director Amelia Annfield

Runner / Assistant to Art Director Nathaniel Dinham

Lead Hair & Make up stylist Dorita Nissen

Assistants to Hair & Make up stylist Topaz Chamberlain-Knight

James Catalano


Post Production


Sound Design Birdbrain




Rowen Aida

Elena Bulkowski

Robin Couprie

Oliver Nink

Raymond Paldanius

Simon Zhao

Ahmed Jaffer

Amy Cousins




About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.

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