Mark Lester Joins WE ARE Pi as Director of Strategy
Amsterdam-based Ideas Company, WE ARE Pi, continues to bolster its pirate talent roster with the recruitment of former RG/A New York Executive Strategy Director, Mark Lester, to the agency’s Director of Strategy role.
Mark will work directly with Founder and CEO Alex Bennett Grant to connect the dots across Pi's strategy product. From the agency's legacy in brand innovation and ideas, through to the brand experience and entertainment platforms the agency has become famous for in recent years.
Mark is a seasoned strategic leader whose career has spanned brand, digital and media agencies. He’s helped to produce multiple Effie and Cannes award-winning campaigns and has worked with some of the world’s biggest brands and marketers, including most recently Samsung and Diageo. Originally from the UK, Mark spent a decade in New York advertising.
Mark joins the Pi team from R\GA New York where he was an Executive Strategy Director, leading the largest strategy team in an agency at the forefront of modern brand communications, design and experiences. Throughout his career, in both London and New York, Mark been engaged in initiatives to deal with bullying, an issue that continues to rise in importance.
“Throughout my career I’ve been trying to figure out what the next generation of agency should look like. I’m delighted to join a company that is built on the same mission. I think Pi’s work speaks for itself; the founders have created a unique culture and output. I’m delighted to join the team and help further build out the agency’s strength in strategy”
“It takes a special kind of strategist to navigate the winds of change blowing through ad land, while keeping it relevant enough to inspire much needed radical creative solutions. Which is why I'm excited to welcome Mark onto the pirate ship, to further strengthen our strategy product and keep building a refreshingly modern alternative agency in Pi.”
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About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.