WE ARE Pi overturn female prejudice with TEDx

TEDxAmsterdamWomen overturns the status quo in campaign for latest conference

06 NOVEMBER 2017, AMSTERDAM
Summary
WE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn.

AMSTERDAM, 6 November 2017 - Last week the TEDxAmsterdamWomen conference was held at Koninklijk Instituut voor de Tropen, Amsterdam. TEDxWomen is a stage for women to inspire; it focuses on the unique way in which women contribute to global change and thus helps to reshape the future.

For this year's event, WE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn.

Marian Spier, Founder of TEDxAmsterdamWomen said, "Throughout the world, women have to deal with prejudice, expectations and labels created by society. Many of these labels are connected to each other and are often mistakenly seen as disparate. WE ARE Pi visualized in an excellent way the theme to inspect these labels and to show the strength of women.

-ENDS-

For more information, please contact:

Patrick Garvey, pr@wearepi.com

About WE ARE Pi

WE ARE Pi is an Amsterdam-based international Ideas Company, founded in 2011 for brands looking to thrive in a fiercely competitive digital era and for thought leaders who are building the brands of tomorrow. Guided by the promise to ‘Never Settle’ Alex Bennett-Grant, Rick Chant, Barney Hobson, and Patrick Garvey lead WE ARE Pi to provide best-in-class integrated strategies and creative platforms for clients including Heineken, LEGO, TED Conferences, Wrangler, Nikon, Philips TV, InsingerGilissen and Ace & Tate.

About TEDxAmsterdamWomen

In December 2010, Amsterdam hosted one of the first TEDxWomen-events in the world. TEDxWomen is a global conference that provides a stage for women to inspire; it specifically focuses on the unique way in which women contribute to global change and thus helps to reshape the future. In the Netherlands, a large group of professional volunteers dedicate their time and energy to set up this event, acting as personal ambassadors for change and innovation. Since the first event in 2010, TEDxAmsterdamWomen has annually produced and delivered a stunning and inspiring conference, bringing forth well-known and critically acclaimed speakers such as Mei Lin Ang, Steve McCurry, Mariéme Jamme, Harriette Verweij, Naomi Feil, Sarah Britton, Corrine Vigreux, Olivia Bee, Lex Peters, Kelly Cutrone, Paul Zak, Marieke Eyskoot, Bénédicte Ficq and Lauren Zander.

CREDITS

Client

TEDxAmsterdamWomen

Marian Spier, founder

Agency

WE ARE Pi

Head of Strategy - Alex Bennett-Grant

Executive Creative Director - Rick Chant, Barney Hobson

Lead Copywriter - Anne Fleming

Designer - Johanna de Greeuw

Quotes
""Throughout the world, women have to deal with prejudice, expectations and labels created by society. Many of these labels are connected to each other and are often mistakenly seen as disparate. WE ARE Pi visualized in an excellent way the theme to inspect these labels and to show the strength of women. " Marian Spier, Founder of TEDxAmsterdamWomen
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About WE ARE Pi

WE ARE Pi, an ideas company born to provide a modern alternative for thought leaders building the brands of tomorrow

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