Wrangler vs Wrongler, the choice is yours.
WE ARE Pi, launches Wrangler Europe teaser campaign offering a new lifestyle choice.
Wrangler V.s. Wrongler, the choice is yours.
WE ARE Pi, launches Wrangler Europe teaser campaign offering a new lifestyle choice.
Amsterdam, 7th September 2015 – Ahead of launching an innovative new brand platform, Wrangler Europe teases it’s new approach with social and OOH campaign, ‘Wrangler Vs Wrongler’, from Amsterdam based Ideas Company, WE ARE Pi.
With ‘Wrangler vs Wrongler’ the iconic denim brand aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your day to day.
- Ilaria Pasquinelli, Brand Marketing lead at Wrangler Europe says, “With this campaign we want to inspire our long time fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”.
- Rick Chant, Creative Director at WE ARE Pi says “The evil twin, Wrongler reminds us all to live Wrangler”.
After winning the Wrangler Europe business in a competitive pitch in 2014, this is the first campaign from WE ARE Pi, that will run across Social Media and OOH across Europe. The Integrated European brand platform, Wrangler Born Ready, launches at the end of September.
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ABOUT
ABOUT Wrangler
Wrangler is an American manufacturer of jeans and other clothing items founded in 1947. The brand is part of VF Corporation, the world's largest apparel company. VF brands include Lee, Napapijri, North Face, 7 For All Mankind, Vans and Timberland.
ABOUT WE ARE Pi
Founded in 2011, WE ARE Pi is an Amsterdam based international Ideas Company that delivers brand storytelling across communication and experiences, for clients including; Coca-Cola, Under Armour, LEGO, Wrangler, Kipling, ABB and TED Conferences.
CONTACT
Contract Patrick Garvey at WE ARE Pi for more details and interviews.
Tel: +31 (0) 20 776 6626
Email: Patrick@wearepi.com
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CREDITS
CLIENT
Wrangler Europe
Marketing lead - Ilaria Pasquinelli
AGENCY
WE ARE Pi
Business Lead – Alex Bennett Grant
Creative Director - Barney Hobson
Creative Director - Rick Chant
Design Director - Nessim Higson
Art Director – Kaz Salemink
Strategy Director - Jessica Perri
Strategist - Andrea Van Den Bos
Executive Producer – Kimia Farshidzad
Producer - Ekaterina Golovkina
Project manager – Ambar Surastri
Account Executive – Hollie Beever
Production - Pi Productions
About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.