Desperados launches world’s first dance-powered app to support nightlife Industry

Campaign, app and activation created by We Are Pi in collaboration with Elrow and Beatport

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app. People are invited to join a series of eight virtual parties that go beyond the obvious, where their dance moves at home will be turned into cash for clubs across Europe.

For every 1,000 steps taken by partygoers (approximately 10 minutes of dancing [1] on the Rave to Save app, €1 will be donated to support the clubs. The Rave to Save app [2], available on the App Store, uses smartphone technology to track partygoers’ moves as they dance to epic beats on their home dance floor.

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App users can also boost how much they contribute by making a direct donation to clubs in Germany, UK and Spain that will be hosting the parties. This will then be matched by Desperados, up to €30,000 per event. The funds will be used by club owners to cover operational costs, including staff salaries and rent, depending on the final amount raised.

In partnership with Beatport, partygoers can start virtually raving from Berlin’s Prince Charles club on Saturday 27th March. After downloading the Rave to Save app, they will experience epic disco and house beats by headliner Purple Disco Machine, with support from Nakadia. The event will be live streamed on Beatport’s Facebook and YouTube channels from 19:00 CET.

Europe is home to some of the most incredible clubs and venues in the world. But all of that energy and vibrancy has been put on hold during the pandemic. Desperados’ Rave to Save app is providing venues with much needed support by encouraging people to do something they love – dance. People from all over the world can party together, donate together and make a difference together.

INTERNATIONAL MUSIC PRODUCER AND DJ PURPLE DISCO MACHINE

With nightclubs and music venues forced to keep their doors shut for months, Europe’s nightlife sector has taken a big hit from the pandemic. At Desperados, we believe we have a responsibility to support an industry that is so deeply entrenched in our DNA. That’s why we’re thrilled to unite partygoers from around the world through our Rave to Save app. By dancing together, we can all support the venues we love so they’re ready to re-open their doors and welcome us all back when it’s safe to do so.

RUTGER VAN DER STEGEN, GLOBAL MARKETING MANAGER, DESPERADOS

Rave to Save is Desperados’ latest initiative to keep the party spirit alive whilst we party apart during varying levels of lockdown. In 2020, with world-renowned party producer Elrow, Desperados partnered with 31 international DJs across 7 iconic venues to live stream 16 sessions straight into people’s living rooms.

The virtual shows are the latest wild experiment in a series of innovative experiences and activations taking place in 2021 as part of Desperados’ new creative platform, Go Desperados. In embracing its spirit of playful experimentation, Go Desperados captures the essence of the brand – a beer that goes beyond the obvious, for people that do the same.

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About We Are Pi

WE ARE Pi is an Amsterdam-based international Ideas Company, founded in 2011. Guided by the promise to ‘Never Settle’ WE ARE Pi deliver integrated strategies and innovative creative platforms for clients including Nike, Amazon, Heineken, Intersport, Desigual, Quintet bank and Cowboy bikes. ​We Are Pi won AdAge small agency of the year in 2019 and CreativePool Small Agency of the Year 2020. www.wearepi.com

About Desperados

Born 20 years ago, Desperados is a distinctive combination of full-bodied lager with a boost of Tequila flavor, targeted to young adults. Desperados has become an international success, now sold in 84 countries across the world. www.desperados.com

About Beatport

Beatport is the worldwide home of electronic music for DJs, producers, and their fans. The Beatport Store offers music in premium digital formats and provides unique music discovery tools created for and by DJs. Each week, Beatport’s music collection is refreshed with hundreds of exclusive tracks by the world’s top electronic music artists. The company also has a growing, streaming catalog subscription service, Beatport LINK. Founded in 2004, the Beatport family of companies includes BeatsourceLoopmastersLoopcloud and Plugin Boutique. Beatport has offices in Berlin, Brighton, Denver and Los Angeles. Follow us on TwitchFacebook and Twitter, and Instagram.

 

About Elrow:

Elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, Elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes.

[2] Rave to Save app will be available for consumers of legal drinking age in the Apple & Google Play app stores

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About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.