Creative Jam Session Fills Void For Europe's Minority Creative Voices

14th July 2020, Creative Jam Session officially launches this week in Amsterdam with an aim to fill the void for Europe's minority creative voices by providing a space to jam and elevate new perspectives. Branding from We Are Pi, a leading agency voice in creative industry diversity and inclusion.

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Fostering Inclusivity In The Amsterdam Creative Industries 

Creative Jam Session is a community founded by Omena Ukeleghe who discovered that despite Amsterdam’s vibrant creative community, there was no space for diverse professionals to meet, network, share and collaborate. 

Once a month on Sunday the network comes together through a series of events, featuring talks and panels hosted by diverse members of the Amsterdam creative community. Each event serves as a safe and collaborative space to open up and discuss themes ranging from mental health to racism in the workplace to building resilience.

After seven months successfully road testing the laid back Sunday afternoon event format at Soho House, Omena realised CJS had built an essential community for people seeking a safe space to Jam together on ideas and important themes with less formality of a formal event or networking evening.

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We are excited to announce the launch of our new brand identity and social media launch. Reintroducing our members to CJS has been 4 months in the making with the creative magic and support from We Are Pi. We now have a brand identity which strengthens our core values and affirms our future plans for the network within the creative and Amsterdam communities. Creative Jam Session founder, Omena Ukeleghe

Creative Jam Session has quickly become an essential new pillar in Amsterdam’s journey to reaching its potential as the leading inclusive European creative industries hub. Historically, the city’s creative identity combines a legacy of Dutch design, a progressive reputation and boom of international businesses accelerated by BREXIT. In the wake of Covid and Black Lives Matter, Amsterdam’s creative community is having to reassess its role, not just as a global hub for the creative industries, but also as an environment where diverse talent and voices can thrive. This is where CJS is playing a vital role.

Branding That Represent A Fresh Perspective On D&I 

Creative Jam Session - Brand Identity - Sizzle Video

Creative Jam Session worked with founding member and past speaker Alex Bennett-Grant and the team at We Are Pi to develop the brand strategy and branding design.

The branding represents the ‘jam’ of diverse perspectives. The monogram comes together in a variety of playful typographic compositions — pairing simple sans-serifs with a colourful range of pastel hues for a fresh, contemporary aesthetic.

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Most D&I language today still draws from historic references, but the way we talk about culture, identity, and difference is changing. Creative Jam Session represents a new wave of D&I networks that take a more informal and intimate approach to their events and discussions, and that’s exactly the energy we wanted to capture in the development of the brand. We Are Pi Founder and CEO Alex Bennett Grant

Events Where People Come To Jam

The events have an intimate and laid back vibe to match the Sunday afternoon environment people are looking for, reflecting something closer to extended family-time than formal industry events. Walking in people are invited to feel like part of a tight-knit community rather than a professional network. The live music, food and drink helps set the tone. 

I joined CJS because I felt that there was a need to be part of a community that had more diversity. I’ve been working for over 7 years in the creativity industry in AMS and I had not seen a network like it. The impact has been huge, I feel completely connected to a group of people who truly understand where I am coming from.  Creative Jam Session member, Maxine Penney

Past Events include:

Resilience & Rumination; Guest speakers reflected on maintaining professional resilience and methods to manage goal setting and personal rumination.

CJS x BHM; A special-edition celebration of Black History Month and all the creative talent and diversity in Amsterdam.

Coming Up this month:

CJS x BLM 26 July 2020, 2-7PM, Soho House Amsterdam

Systemic racism persists in our schools, offices, court system, police departments, and elsewhere. Why? Think about it - when white people occupy most positions of decision-making power, people of colour have a difficult time getting a fair shake, let alone getting ahead. Our panel will explore the big picture of how systematic racism and racial inequality operates within the creative industry, discussing ways to both recognize it and help to dismantle it.

Speaker Line-Up:

- Arthur Kibbelaar (Moderator); Senior Dutch Policy Advisor, writer & speaker

- Maxine Penney; Connector, Storyteller, radio co-host & founder of FreshhhConnections

- Sunny Jansen, Activist, Agent and DJ

- Nadine Ridder,  Creative strategist, writer and founder of blog We Are All Activists

- Kieran Kenlock, Digital strategist at Wieden + Kennedy & co-founder of Out of Home podcast

- Paul Scheffer; Author, columnist and a professor at Tilburg University

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About Creative Jam Session

Creative Jam Session is dedicated to furthering diverse representation within the creative industries. The network founded by Omena Ukeleghe brings people together each month through live music and guest speakers to jam on culture, identity and the power of difference.

About WE ARE Pi

WE ARE Pi is an Amsterdam-based international Ideas Company, founded in 2011. Guided by the promise to ‘Never Settle’ WE ARE Pi deliver integrated strategies and innovative creative platforms for clients including Heineken, TED Conferences, Intersport, Nike, Desigual, Quintet bank and Just Eat

Branding Credits

Brand: Creative Jam Session

Founder: Omena Ukeleghe

Team: Richard Lue, Marie Gbegnedji, Erik Adofo Mensah

Agency: WE ARE Pi

CEO: Alex Bennett Grant

Business Director: Agathe Derrstroff

Head of Strategy: Mark Lester

Strategist: Paris Bethel

Design Lead: Seth Josephs

Designer: Fleur Ellis

Editor: Richard Hu

About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Nike, Heineken, Uber, Diageo and Virgin. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of OUTO, Black Strat and Plus Plus One.

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