Celebrate International Pi Day and Einstein’s birthday with the world's first PiCycle

Today, Wednesday 14 March (3.14), is International Pi Day as well as Albert Einstein’s birthday.

Inspired by Malaysian artist Yau Hoong’s sketches, artist Tadas Maksimovas and designer Martijn Koomen collaborated with WE ARE Pi to build the world’s first rideable PiCycle. Pi is a symbol that never ends or settles into a permanently repeating pattern, and is a constant source of inspiration for the WE ARE Pi team.

The company itself was founded on March 14th 2011, which by complete coincidence is of course Pi day!

 The PiCycle is the perfect expression of WE ARE Pi’s mission to enthusiastically support ideas that move the world forward - a celebration of mathematics, ingenuity and design, with a fun and cultural twist.

After March 14th the PiCycle will be displayed in Amsterdam at various museums and exhibitions to contribute to the ongoing engagement and education of science, technology, engineering and mathematics.

Here is a link to the video of the PiCycle: https://picycle.amsterdam/vimeo/259722039

And an embed link: https://picycle.amsterdam/embed/259722039

Stills, gifs and a making-of film can be accessed here: https://we.tl/ueTGuTOQyr

Thanks and feel free to reach out if you have any questions.

In the meantime, Happy Pi Day!

Best,

The WE ARE Pi team

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About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.