WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards
Amsterdam based ideas company bring home top honours for Heineken
08 NOVEMBER 2017, AMSTERDAM
SummaryAmsterdam based Ideas Company, WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards for Bass Drop, a campaign described by judges as "groundbreaking and outrageous" work for Heineken's global Desperados beer brand.
November 8th 2017, Amsterdam based Ideas Company, WE ARE Pi win GRAND PRIX and BEST CAMPAIGN at Drum Content Awards for Bass Drop, a campaign described by judges as "groundbreaking and outrageous" work for Heineken's global Desperados beer brand.
Desperados Bass Drop is the world’s first festival in zero-gravity, a historic event in music culture. More than just a party, it revealed what happens when you drop the bass in space. The event made for captivating footage and became Desperados most watched content yet. Shared on MTV, Hypebeast and more, it connected with millions of global consumers in a whole new way.
WE ARE Pi sister company, Pi Studios also brought home a "Best Use of Content on Social Platform" accolade for its 'I Was there When House Music Took Over The World' Channel 4 broadcasting documentary franchise and Lad Bible partnership Instragram Stories series.
All three wins on the back of a hugely successful year for WE ARE Pi, overall winning projects for Nikon, Philips TV, Osmo toys, Oath, Ace & Tate and We Transfer - as well as picking up 'Adage Small Agency of The Year' silver digital accolades.
""The judging panel and I were blown away by this groundbreaking and outrageous execution. As well as style, the campaign also had substance - they used excellent audience insight to form a campaign they knew their audience would love and engage with. The sales uplift results speak for themselves and the content is out of this world. We all want an invite to the next party!"" Joanna Carrigan, Judge and head of branded content, News UK explained
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About WE ARE Pi
We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.
We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.