Summary
Amsterdam, 7th September 2015 – RTL Z, relaunches as an 24-hour integrated business network with “Business Not As Usual”, a category defying integrated campaign from Amsterdam based Ideas Company, WE ARE Pi. On a mission to inspire personal progress in business, RTL Z encourages aspiring business leaders to “give their ideas a push” in a mesmerising 60” launch brand film centred on journeying through an oversized Ideas Pendulum sculpture, created by Artist Ivo Schoofs. With this new campaign, WE ARE Pi has helped RTL Z make the leap into a world of ideas and inspiration for the network’s new business lifestyle channel. Next to the current offering of news and finance, RTL Z now brings the latest updates and inspiration in the worlds of business, tech, start-ups, innovation and lifestyle. Alex Bennett Grant, Founder of WE ARE Pi says, “In an era where disruption is the norm, it’s incredible how few people choose to personally make the change needed to follow their life and career dreams. RTL Z is here to inspire that change, and we are proud to be a part of it.” Caroline Schnellen, Marketing & Communications Manager at RTL Nieuwsgroep says “This is not your ordinary relaunch. We have built a revamped RTL Z. To communicate everything that is new to the brand, we needed an original, innovative and bold campaign. WE ARE Pi did just that. The amazing visual light show clearly repositions Z as the new place to be for people who want to progress in life. It’s a true feast for your eyes.” WE ARE Pi used a spectacular art installation created by Dutch artist Ivo Schoofs, to create the ideas pendulum. Then the single point perspective forward motion camera technique was achieved through technical brilliance of director Joe Roberts, DOP Marc de Meijer of Brenninkmeijer & Isaacs Production and GlassWorks post production. The campaign will run across TV, online, print and OOH. The new channel launches on 7th September. The new brand identity was created by Smorgasbord Amsterdam. ABOUT WE ARE Pi Founded in 2011, WE ARE Pi is an Amsterdam based international Ideas Company that delivers brand storytelling across communication and experiences, for clients including; Coca-Cola, Under Armour, LEGO, Wrangler, Kipling, TED Conferences, and ABB. ABOUT RTL Z The new RTL Z is about news, inspiration and entertainment for ambitious people. On September 7th RTL Z will première with a broader focus on ideas and inspiration next to the news. Themes such as business, tech, innovation, lifestyle and personal finance play an important role, while (breaking) news and the stock exchange remain an important keystone. The business network can be found on channel 11 (KPN) and 12 (Ziggo), rtlz.nl and at events throughout the Netherlands. CONTACT Contract Patrick Garvey at WE ARE Pi for more details and interviews: Tel: +31 (0) 20 776 6626 Email: Patrick@wearepi.com CREDITS CLIENT RTL Nieuwsgroep Marketing & Communications Manager - Caroline Schnellen AGENCY WE ARE Pi Managing Director: Alex Bennett Grant Creative Director: Barney Hobson Creative Director: Rick Chant Strategy Director: Jessica Perri Design Director: Nessim Higson Producer: Kimia Farshidzad Assistant Producer: Ekaterina Golovkina Project Manager: Ambar Surastri Managing Partner: Patrick Garvey Account Manager: Sam Speed PRODUCTION Production Company: Brenninkmeijer & Isaacs Director: Joe Roberts DOP: Marc de Meijer Producer: Yvonne Knook POST-PRODUCTION Glassworks Amsterdam Lead Flame Artist: Kyle Obley Senior Colourist: Scott Harris Producer: Christian Downes Editor: James Forbes- Robertson @Whitehouse Post Animation: Joe Fleming, Sanne van Hecke Music/Sound: "Enlightened" by MassiveMusic Amsterdam Photographer: Marijn de Wijs Pendulum Artist: Ivo Schoofs
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