WE ARE Pi partners with Silicon Valley’s most future-focused educators, Singularity University.

Amsterdam based Ideas Company innovates by teaming up with Silicon Valley's smartest minds.


Summary
WE ARE Pi and Singularity University both see a future where profits, planet and people work together, but brands will need transformational strategies to keep up with this fast-changing world.

October 8th 2015 – WE ARE Pi today announced a partnership with Singularity University (SU), a Silicon Valley-based benefit corporation whose mission is to educate, empower and inspire leaders to apply exponential technologies to address humanity’s grand challenges.

WE ARE Pi founder and MD, Alex Bennett-Grant did not seek out SU as a client but instead found a unique opportunity to create opportunities for mutual exchange, where SU lends their expertise in science, tech and start-up innovation for clients and employees, and WE ARE Pi lends services in brand strategy, marketing, innovation and storytelling.

To launch the partnership, WE ARE Pi has been spending time researching with Singularity University Faculty, management, students and alumni in NASA Park, Silicon Valley, home of the Google and SpaceX associated tech educator.

Singularity University VP of Strategy Gabriel Baldinucci adds, “SU is committed to creating a positive and sustainable global impact through the billions of people who benefit from our programs and activities around the world, so we looked for a partner who shares our ‘mission-driven’ values. Our global ecosystem now has activities in more than 90 countries - a powerful base from which we and WE ARE Pi can build upon.”

Jessica Perri WE ARE Pi Head of Strategy said, “You have alumni in SU’s Grad Program inventing ideas to solve California’s drought, world leaders seeking better access to lifesaving medicines and Fortune 500 brands updating their business with sustainable solutions. As innovations like 3D printing and biotech play a roll in our future, someone needs to help the world’s brightest minds tell their stories. That’s where WE ARE Pi comes in.”

WE ARE Pi founder, Alex Bennett Grant says, “WE ARE Pi is constantly seeking unique partnerships to challenge and strengthen our position as an Ideas Company. SU are super smart in new and different ways that inspires us and our clients. We have always collaborated with thought leaders in NGOs, brands and communities; and with this SU partnership, we can take our ideas to the next level, for greater long term positive impact."

Speaking to students at Singularity University in 2010, Larry Page, co-founder of Google said "If I were a student, this is where I would want to be" --- which Alex Bennett-Grant explains "Define the type of partnerships WE ARE Pi seeks as it looks to deliver thought-leadership to brands and the creative community."

WE ARE Pi has spent four years building a global Ideas Community, Pi Society, with partners including TED Conferences, and Habitat For Humanity. Earlier this year Alex Bennett Grant and Jessica Perri presented the ‘Race For Good’ at the global Adweek Conference in London. With a Talk entitled ‘How Corporations Will Save the World with a Little Help from Indie Agencies”. The Singularity University partnership will help to expand on this philosophy and bring it to brand thought leaders in a meaningful way.

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About WE ARE Pi
WE ARE Pi was founded in 2011 as an Ideas Company. WE ARE Pi’s mission is to work with thought leaders building the brands of tomorrow by developing marketing and campaign strategies based on brand purpose, while making a meaningful contribution to culture, society, and the world.

About Singularity University
Singularity University, a California benefit corporation, was founded in 2008 by Ray Kurzweil, renowned inventor, futurist and engineer at Google, and Peter H. Diamandis, founder and executive chairman of the XPRIZE Foundation, to empower leaders and build a global community committed to solving humanity’s grand challenges. Through education, the SU Labs innovation center and worldwide programs and workshops, SU’s global ecosystem of individuals, businesses, institutions, investors, and NGOs is active in more than 90 countries.

For more information contact:

Alex Bennett Grant alex@wearepi.com or Gabriel.Baldinucci@SingularityU.org

About WE ARE Pi

We Are Pi is an award winning Creative Innovation Consultancy that partners with clients to build brands worthy of thriving in changing times by initiating transformation programs. We Are Pi Client partners include Amazon, Nike, IDFA, Heineken, Intersport, Pepsico and Patagonia. We Are Pi was named Small Agency of the Year 2018, 2019 and 2020 by Creative Pool and Ad Age.

We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground breaking stories about cultural change. We Are Pi is proud sponsor of Black Strat, Plus Plus One and Creative Jam Session.

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