Wrangler vs Wrongler, the choice is yours.

WE ARE Pi, launches Wrangler Europe teaser campaign offering a new lifestyle choice.

07 SEPTEMBER 2015, AMSTERDAM, NEDERLAND
Summary
Ahead of launching an innovative new brand platform and fall/winter 2015 product range, Wrangler Europe teases it’s new approach with social and OOH campaign, ‘Wrangler Vs Wrongler’, from Amsterdam based Ideas Company, WE ARE Pi.

Wrangler V.s. Wrongler, the choice is yours.

WE ARE Pi, launches Wrangler Europe teaser campaign offering a new lifestyle choice.

Amsterdam, 7th September 2015 – Ahead of launching an innovative new brand platform, Wrangler Europe teases it’s new approach with social and OOH campaign, ‘Wrangler Vs Wrongler’, from Amsterdam based Ideas Company, WE ARE Pi.

With ‘Wrangler vs Wrongler’ the iconic denim brand aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your day to day.

  • Ilaria Pasquinelli, Brand Marketing lead at Wrangler Europe says, “With this campaign we want to inspire our long time fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”.

  • Rick Chant, Creative Director at WE ARE Pi says “The evil twin, Wrongler reminds us all to live Wrangler”.

After winning the Wrangler Europe business in a competitive pitch in 2014, this is the first campaign from WE ARE Pi, that will run across Social Media and OOH across Europe. The Integrated European brand platform, Wrangler Born Ready, launches at the end of September.

------------------------------------

ABOUT

ABOUT Wrangler

Wrangler is an American manufacturer of jeans and other clothing items founded in 1947. The brand is part of VF Corporation, the world's largest apparel company. VF brands include Lee, Napapijri, North Face, 7 For All Mankind, Vans and Timberland.

ABOUT WE ARE Pi

Founded in 2011, WE ARE Pi is an Amsterdam based international Ideas Company that delivers brand storytelling across communication and experiences, for clients including; Coca-Cola, Under Armour, LEGO, Wrangler, Kipling, ABB and TED Conferences.

CONTACT

Contract Patrick Garvey at WE ARE Pi for more details and interviews.

Tel: +31 (0) 20 776 6626

Email: Patrick@wearepi.com

------------------------------------

CREDITS

CLIENT

Wrangler Europe

Marketing lead - Ilaria Pasquinelli

AGENCY

WE ARE Pi

Business Lead – Alex Bennett Grant

Creative Director - Barney Hobson

Creative Director - Rick Chant

Design Director - Nessim Higson

Art Director – Kaz Salemink

Strategy Director - Jessica Perri

Strategist - Andrea Van Den Bos

Executive Producer – Kimia Farshidzad

Producer - Ekaterina Golovkina

Project manager – Ambar Surastri

Account Executive – Hollie Beever

Production - Pi Productions

Quotes
"Ilaria Pasquinelli, Brand Marketing lead at Wrangler Europe says, “With this campaign we want to inspire our long time fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”. " Ilaria Pasquinelli
"Rick Chant, Creative Director at WE ARE Pi says “The evil twin, Wrongler reminds us all to live Wrangler”." Rick Chant
Spokespeople
Download PDF
Download PDF
Clippings
About WE ARE Pi

WE ARE Pi, an ideas company born to provide a modern alternative for thought leaders building the brands of tomorrow, including: Coca-Cola, Wrangler, Lego, Under Armour, Kipling and TED Conferences.

news